The 6 essential elements of a well designed logo

A logo is an important investment for any company. It can be the difference between competing and getting lost in the crowd, gaining or losing customers, being generic versus standing out from competitors — all of these factors depend on how well designed your logo is! Here are 6 essential components that will help you be sure you have a successful one:

A logo should be simple

Apple can teach us a lot about logo design. The simplicity of their iconic logos has been essential in helping them establish themselves as one of the most recognizable brands around today, and it all started two decades ago with this simple apple that we see on everything from laptops to iPhones now.

The golden arches are what helped McDonald’s become such an established company when they first opened back in 1955,. And while you might say “of course” considering how many people visit Mickey D everyday — take into consideration just how big they became without having any other marketing strategy besides those classic red-and-yellow hues and curved lines for its family business name!

Below, the CitiCorp Plaza logo (I designed this real estate logo at least 2 decades ago!) mirrors the way the buildings “stack” when you are looking at them, and easily identifies who and what they are while keeping the Citibank branding.